ETHEL VAUGHN

by THE COUP fashion
(Berlin)

Felix Krueger | Models: Tamara Jade, Daniel Bamdad

Felix Krueger | Models: Tamara Jade, Daniel Bamdad

Felix Krueger | Models: Tamara Jade, Daniel Bamdad
Felix Krueger | Models: Tamara Jade, Daniel Bamdad
Felix Krueger | Models: Tamara Jade, Daniel Bamdad

ETHEL VAUGHN is the name of the urban fashion label for men and women for which the young entrepreneur Katrin „Kadda“ Weber has created four collections within the last year and has chosen Hamburg as a her city to stay. The designer with the zeitgeist for fashion and efficiency sells her collections at the AUNTIE POP Studio Store – a fashion store in St. Pauli which she founded together with her label at the place of her best customers.

ETHEL VAUGHN is urban wear with a wide horizon of materials, colors and shapes which likes to present itself extrovertly but remains elementary in it’s entirety. It is the refinement of the well-known that typifies ETHEL VAUGHN. In a first-class haptic as well as elaborate design, men are represented airy and spirited and women in a sensuous way. The depiction uses a reliability which can ultimately be ascribed to the bond to nature and country life of the designer Katrin Weber. The label was named after the English grandaunt of the incorporator, a woman who unifies the open-minded modernity and tradition in her being.

As a start-up entrepreneur, Katrin Weber doesn’t see a restriction in the fast pace of fashion but rather motivation and defiance to think further. Besides the importance for fashion industry to create two two main collections yearly in the regular fashion cycle, she presents intermediate collections in a smaller run. With this, she follows intuitively the economic demand of the retail sales who want to react more flexibly in order to act more lastingly.

In the middle of St. Pauli in between Millerntorstadion and Reeperbahn, Katrin Weber known as „Kadda“, founded the AUNTIE POP Studio: A fashion store with an attached studio for the development, production and vending of her label ETHEL VAUGHN as well as selected external collections in the field of shoes and accessories.

„In our showroom we are able to present and sell our collections in a setting which gives this convenient feeling to our clients.“ In store, Kadda Weber also offers the possibility of customized fitting.

With ETHEL VAUGHN Katrin Weber presents a wonderful straightforwardness which conforms to the overall Hamburg citizen and with the AUNTIE POP Studio it provides a fashion store fitting this flair. ETHEL VAUGHN is available at the online-shop of AUNTIE POP at fair prices at Auntiepop.com.

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